Be a relationship rock star.

HoldClose helps you maintain and strengthenrelationships even when life gets busy.

Get started for free in 60 seconds
Your first three relationships are free. Easy to get started. Completely private.
HoldClose home screen example
HoldClose reflection window screen example in the tan theme
Don’t forget

Make reservations forMother's Day brunch

4 reflections
in a row 🔥
You’re doing great!
The problem

You care, but lifemoves way too fast.

You care, but life
moves way too fast.

The unfortunate pattern we know all too well

Most relationships don’t disappear because we stop caring. They fade because our attention gets pulled in a hundred directions, and we lose track of what matters most.

Things get loud.

Life’s daily noise crowds out our relationships.

Time gets weird.

Days turn to weeks, and reaching out somehow gets harder.

We lose touch.

The fire dies because the relationship got pushed to the background for too long.

Why We Built This

The people you care about shouldn’t have to compete with your to-do list.

Most relationship drift happens by accident. HoldClose helps you take back control.

Introducing HoldClose

The first app designedto make you the bestversion of yourself.

The first app designed to make you the best version
of yourself.

Easy to get started
Sync your contacts and set up your first relationship in just a few minutes.
Built around your people
Each relationship gets its own goals, rhythm, reminders, and context.
Completely private
Your notes, reflections, reminders, and relationship context are for you, not for an audience.
No doom scrolling
No feed, followers, or endless content. Open it, do something meaningful, and get back to your life.
AI used for good
Thoughtful support that helps you remember context and communicate better without replacing your voice.
How HoldClose helps

A simple way tomaintain andstrengthen yourrelationships.

Keep the people you care about top of mind, with simple tools that make it easier to stay intentional and show up consistently.

How It Started

“I have been feelingso neglected lately.”

One message changed the way I thought about showing up.

My wife often travels for work, and during one of those trips, I received this text on a random Tuesday afternoon because she felt I was not initiating enough.

That was difficult to hear because it did not reflect how I felt about her at all. I cared deeply. But I was focused on work, moving quickly, and assuming that what I felt was already obvious.

The problem was not love. It was that love was staying in my head instead of consistently showing up in the relationship.
Photo of Kris and his wife
Kris AslesonFounder of HoldClose
Try it free

Start with threepeople for free.

Start with three people for free.

Download the app icon

Download the app

Download HoldClose on your iPhone and get started in a couple of minutes.

Add your first relationship icon

Add your first relationship

Choose someone you care about and set your relationship goals.

Start holding people closer icon

Start holding people closer

HoldClose helps you reflect, remember, and follow through with the people you care about.

Be the friendyou want to be.

Be the friendyou want to be.

Trying to do it alone

  • ×Forgetting to text back
  • ×Letting important moments slip
  • ×Waiting so long it feels awkward
  • ×Assuming they already know you care
  • ×Only reaching out when something is wrong
  • ×Drifting apart by accident

When HoldClose helps

  • ✓Being proactive and engaged
  • ✓Remembering meaningful moments
  • ✓Reaching out while it still feels easy
  • ✓Turning care into consistent action
  • ✓Showing up before distance becomes drift
  • ✓Staying close on purpose
FAQ

A few things you mightbe wondering.

A few things you might be wondering.

What exactly does HoldClose do?

HoldClose helps you be more intentional about the relationships you care about. You can set a natural rhythm for each person, get thoughtful reminders, reach out, reflect on how connected you feel, save notes, and see relationship patterns over time.

Do the other people need to use HoldClose too?

No. HoldClose is for you. Your friends, family, mentors, and other important people do not need an account or the app for it to work.

Is this another social network?

No. There is no public feed, follower count, posting pressure, or social performance. HoldClose is built to help you invest in the relationships you already have.

How many relationships can I add for free?

You can start with your first three relationships for free and use the core HoldClose experience to see how it fits into your life.

What is a reflection window?

A reflection window is a flexible period you set for a relationship. Instead of forcing you into rigid daily habits, HoldClose gives you space to notice how connected you feel and decide whether it is time to reach out.

Can I customize reminders for different people?

Yes. Different relationships have different rhythms. HoldClose lets you customize reminders and timing relationship by relationship rather than treating everyone the same.

What does HoldClose AI use?

HoldClose AI can use context you have chosen to save, such as notes, reflections, and connection history, to offer prompts, perspective, and relationship coaching specific to that relationship.

What about privacy?

HoldClose is designed around private relationship context rather than public sharing. Your notes and reflections are there to help you remember and understand your relationships, not to create content for other people.

What are HoldClose’s mission and vision?

Our mission is to help people turn care into consistent, intentional action by using technology to better invest in their relationships. Our vision is to inspire more than one billion additional intentional actions between people who want to stay close.

Never let anotherrelationship drift.

Never let anotherrelationship drift.

Tap below to download for free and get started.